![]() ![]() Starting in April, we will expand our new delivery platforms with news and advertising mobile applications. O We will deliver the news our customers want - when, where and how they want it. Here is some of what is coming over the next 12 months: In fact, the transformation has just begun. So does that mean with this project we are done altering our operations? Hardly. It is important we find ways to fund the technology we need to address this rapidly growing demand for all things digital. More Americans today get their news online than from newspapers and nearly half (47 percent) get at least some local news from a mobile phone, according to the just-released State of the News Media report. O Finally, the cost savings allows us to invest now in our future. And on the distribution side, they have a more sophisticated circulation infrastructure to manage and recruit carriers and to address delivery problems. The paper's reproduction will be crisper there will be more pages with color art and photography than before. The Syracuse Newspapers' print facility is second-to-none in New York. O It will result in better service and a better product. The list of things to manage is shorter, and more of the list is crucial to good journalism, superior customer service and effective marketing of our advertisers' businesses. No more time spent recruiting carriers or subbing for vacancies in the mailroom. No more trouble-shooting press and pre-press malfunctions. O It frees staff to focus on advertising and news gathering. Outsourcing printing and distribution, a now-common model in the newspaper industry, accomplishes four things crucial to the future of the Oneida Daily Dispatch: Finally, there has been a huge transformation in how readers consume news that propels these developments as well. And there has been a significant shift in the economics of media ownership in the past decade that requires newspapers take advantage of each and every one of them. The business model at the time supported these large organizations and the available technology necessitated it.īut there have been a number of developments recently that have made it easier to accomplish virtually all of the non-news gathering and non-sales functions centrally, resulting in huge cost efficiencies. ![]() Even newspapers owned by the same group in the same geographic area often had separate facilities and staffs. There was a time not too long ago when every newspaper housed every resource it needed within the same building: accounting, printing, photo processing, customer service, ad creation, Web design and so many more functions. Let's delve deeper into this decision and what it means for the future.
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